Aussie Farmers Direct brings the farm to the city in new ads

Posted by Andrea Hogan on 20th February 2017

Aussie Farmers Direct has launched a new advertising campaign reminding Australians they can support local farmers through shopping with their business.

The new multi-channel brand campaign includes a number of television advertisements in which parents struggle to bring the farm life to their urban centre. In the ads the parents fail at teaching their regular dog to work as a sheepdog, they bring a tractor to pick up their child from school and do not have any luck with ‘urban farming’.

Whilst the parents struggle the kids make things easy by ordering from Aussie Farmers Direct.


Marketing Director at Aussie Farmers Direct, Peter Bakker, said the campaign highlights how the Aussie Farmers Direct range has grown to meet customers’ needs while remaining true to its roots of supporting Aussie farmers.

“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great value dinner boxes,” he said.

Bakker said the dinner boxes were only a new Aussie Farmers offering but were proving successful.

“The campaign also highlights the launch of ‘The General Store’, our new grocery site that lets customers get their full food and grocery shop with us – and say goodbye to the supermarket in the process,” he stated.


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