Aldi updates its logo
Aldi is preparing to introduce its first new logo in 20 years.
The new-look logo will be introduced to Australia later in 2017 and is being rolled out to all other Aldi stores worldwide.
A spokesperson from Aldi Australia told Australian Food News that the logo has been changed to reflect the contemporary image of Aldi and key developments recently undertaken by the supermarket.
“In Australia, this includes Aldi’s commitment to rolling out its new store format across all stores by 2020,” the Aldi spokesperson said.
Aldi said the logo reflects the principle of simplicity and familiar elements of the old logo still remain, such as the ‘A for Aldi’ and the light blue colouring.
The evolution of Aldi’s logo
It is not the first time Aldi has updated its logo, with the supermarket making a number of changes since 1948.
“Aldi’s first logo was created at the end of the 1940s by the Albrecht brothers for their grocery stores,” Aldi’s spokesperson said.
“Back then, the logo included a red background and the store name ‘Karl Albrecht Lebensmittel’ in white lettering,” the spokesperson stated.
The 2016/17 Food Manufacturing Industry Guide to Safety is now available.
Cutting saturated fat in children’s diets reduces the risk of cardiovascular disease in adulthood a ...
An Israeli company has received US $8.1 million to commercialise a sugar reduction solution that cla...
New research from Roy Morgan shows nearly 2 million Australians aged 14+ (9.8%) now use Uber Eats, M...
Chris’ Dips have relaunched its Festivale range after taking into consideration customer feedback.
The introduction to Australia of self-service checkouts in 2008 promised faster checkout.
In a first for a large-scale brand in the Australian beef industry, JBS Australia has announced a p...
Digital Wine Ventures (DW8 ASX) owned WINEDEPOT are pleased to announce that Casella Family Brands’...