Australians still eating plenty of bread, Roy Morgan Research
Avoiding gluten may be one of Australia’s biggest diet trends of the moment, but 13.9 million Aussies are still eating bread at least once a week says new Roy Morgan Research data.
Across 2016, nearly 11 million Australian grocery buyers purchased bread at least once a week, spending an average of $8.20 each.
This equates to an average total spend of $89.6 million on bread every week by Australians.
Nearly 8.9 million brought bread at least once a week from a supermarket, whilst 2.8 million purchased their bread from a bakery and 920, 000 got their bread from a milk bar, convenience store or deli.
Supermarkets account for more than two-thirds of bread sales with Coles selling the most, taking 26.1 per cent of sales. Woolworths follows closely behind with 25.8 per cent of sales.
IGA and Foodland have an 8.4 per cent share of the market and Aldi a 6 per cent share.
Bread retailers by market share
Source: Roy Morgan Single Source (Australia), January–December 2016, n=14,330.
Norman Morris, Industry Communications Director at Roy Morgan Research said bakeries are losing some of their market share to supermarkets but stated that all was not lost for these businesses.
“So how can these smaller operators ensure they don’t lose any further ground and potentially gain more customers?” Morris asked.
“An understanding of the shopping and health attitudes of their bread customers is a good start, enabling them to position their brand in such a way that it aligns with these sensibilities,” he said.
- Breadand cake producers struggle with changing consumer tastes
- Massive recall of garlicbread
- Loaf of Aldibread found not guilty of bullying man
Australian department chain David Jones has announced its intentions to open its first standalone fo...
Donut King has released a line of premium doughnuts called ‘The Royal Range’.
Imagine being able to divert all our food waste away from landfill to create clean renewable energy...
TM Insight is delighted to announce that three global innovators in ecommerce, Nicole Scherholz Cip...
Australians were all enthusiastically baking bread in the first COVID lockdown, this time around, '...
SEE why building a trusted, reputable brand means investing in an effective supply chain management ...
Cordial maker, Bickford’s, has opened a AUD $6.6 million distillery in Renmark, South Australia.
The US Food and Drug Administration is proposing to push back the compliance deadline for America’s ...