Sunny Queen finds sales growth in its premium free-range eggs
Australian grocery shoppers are seeking out free-range eggs with lower hen density production ratios.
The benefits are being reaped by a Queensland egg producer, Sunny Queen, which is reporting a significant jump in its free-range sales over the past year.
Over 12 months since the same period in 2016, the company saw purchases of its free-range eggs increase by 19 per cent.
Sunny Queen has attributed its sales increase partly to its decision to have only 1, 500 hens per hectare despite the current law that allows ‘free-range’ egg producers to have up to 10, 000 hens per hectare.
How many hens per hectare should constitute free-range eggs has been a heated topic over the past several years with the Minister for Consumer Affairs finally announcing in April 2016 the 10, 000 hens per hectare maximum standard.
Consumer advocacy group, CHOICE, has however long been advocating that consumers who want free-range eggs should only purchase from farms with 1, 500 hens per hectare or less.
Managing Director of Sunny Queen Australia, John O’Hara, said it is “evident that consumers want transparency when it comes to the lifecycle of their food.”
“We take stringent measures to ensure hen happiness is at the heart of our free range farming system, and Sunny Queen Farms will continue to go above and beyond by providing a King-size bed’s worth of space for each of our hens,” O’Hara said.
- Sunny Queenopens world-first QLD production facility
- Sunny QueenFarms launches new gourmet egg dishes
- Sunny Queenserves up meal solutions for coeliacs
The retail gorillas, Coles and Woolworths may still have 75 per cent of grocery market share, but th...
Freedom Foods is expanding its Messy Monkeys children’s range to now include popcorn.
An Allen’s Lollies store has been opened in Melbourne to provide gifts for the 2017 festive season.
Coles has announced that it will take infant formula off the shelves in some stores, placing it behi...
An internationally acclaimed neuroscientist says brainpower, rather than willpower, is the key to he...
New Zealand’s ABE’S Bagel Bakery is now selling bagels in Woolworths supermarkets.
Murray Goulburn will cut 70 jobs across its Victorian factories.
Meat and Livestock Australia’s “Operation Boomerang” Australia Day advertising campaign has taken 3 ...