Tip Top launches low-calorie bread alternative

Posted by Andrea Hogan on 3rd May 2017

Tip Top is now selling a low-calorie alternative to bread in Australia called ‘Sandwich Thins’.

Sandwich Thins contain 99 calories per serving and are described as “a lighter way to enjoy the pleasure and softness of bread”.

The product comes pre-sliced and makes six sandwiches. Three varieties are available – original, wholemeal and lightly seeded.

The wholemeal option has received a 4.5 health star rating and the original and lightly seeded varities have 4 star ratings.

Tip Top Senior Brand Manager, Susan Tahmasian, said the new range was developed in response to growing consumer demand for varied and lighter lunch foods.

“Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different,” she said.

Sandwich Thins are already sold in the United Kingdom where Tip Top says they “are an important part of the bakery market and one of the biggest drivers of growth in the sandwich alternatives category.”

Tip Top is owned by George Weston Foods which is also responsible for numerous other food brands including Don, Jasol and KR Castlemaine.

Sandwich Thins have a recommended retail price of AUD $3.50 and are available next to the wraps in the bakery section of Coles, Woolworths and independent supermarkets. Tip Top Sandwich Thins have a shelf-life of six days.