Lion revamps Dare Cold Pressed coffee range
Lion Dairy and Drinks has launched a new version of its Dare Cold Pressed ice coffee range.
After first launching in 2013, Dare Cold Pressed is now made using a different recipe and updated packaging.
Darryn Wallace, Marketing and Innovation Director at Lion Dairy and Drinks, said Dare Cold Pressed was developed in response to consumers’ evolving tastes.
“The cold brew coffee in each Dare Cold Pressed coffee takes hours to make,” he said.
“Taking the time to infuse the beans in cold water gives the coffee a smoother, richer taste,” Wallace stated.
To help re-launch the range, there will be temporary Dare Cold Pressed in Sydney and Melbourne in May 2017 to help customers try the drink.
Dare Cold Pressed is available now in 300ml servings from supermarkets and convenience stores in Victoria, New South Wales, Queensland and South Australia. The recommended retail price is AUD $3.79.
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