Lion revamps Dare Cold Pressed coffee range
Lion Dairy and Drinks has launched a new version of its Dare Cold Pressed ice coffee range.
After first launching in 2013, Dare Cold Pressed is now made using a different recipe and updated packaging.
Darryn Wallace, Marketing and Innovation Director at Lion Dairy and Drinks, said Dare Cold Pressed was developed in response to consumers’ evolving tastes.
“The cold brew coffee in each Dare Cold Pressed coffee takes hours to make,” he said.
“Taking the time to infuse the beans in cold water gives the coffee a smoother, richer taste,” Wallace stated.
To help re-launch the range, there will be temporary Dare Cold Pressed in Sydney and Melbourne in May 2017 to help customers try the drink.
Dare Cold Pressed is available now in 300ml servings from supermarkets and convenience stores in Victoria, New South Wales, Queensland and South Australia. The recommended retail price is AUD $3.79.
Related articles
- Dare iced coffee launches ready-to-drink cold-pressed coffee in Australia
- European chilledcoffee market continues to heat up
Smith’s Chips is now selling ‘Hot Wings’ flavoured chips through Coles supermarkets.
Biosecurity South Australia has issued a recall of all mangoes supplied by a Queensland producer aft...
THE organics "mega-trend" is drawing ALDI to the party with its launch this month, Organics Month, o...
Food businesses are being reminded that the enforcement date for Country of Origin labelling laws is...
Jamaica Blue has brought back their most iconic drinks from the ’90s, for fans to slurp through the...
Celebrating new and creative winning ideas, the Australian Macadamias Innovation Challenge inspires ...
Convenience chain 7-Eleven has been awarded Canstar’s 2018 Most Satisfied Customer Service Stations ...
AUSTRALIAN shoppers are flocking back to traditional bricks-and-mortar stores compared to online, bu...