CHOICE finds which supermarket is the cheapest
Aldi is the place to shop if you want a bargain a new CHOICE investigation has found.
After comparing the prices of an average basket of groceries from Coles, Woolworths, Aldi and IGA, CHOICE discovered Aldi offered customers the lowest price.
According to the consumer advocacy group, a basket of “leading brand” products costs on average $170.54 at Coles and $168.74 at Woolworths (excluding specials). The same comparable basket will cost only $102.50 at Aldi.
The basket will however include Aldi’s own in-house products with only a limited number of branded products sold through Aldi.
If consumers skipped Aldi’s “comparable” private label products and chose its lowest priced products, shoppers could save as much as 59 per cent on the basket of groceries says CHOICE.
The most expensive shopping option was IGA which charged 5-7 per cent more than Coles and Woolworths on the same basket of leading brand items. Once specials were applied however, the price was the same as Coles and Woolworths, with IGA following through on its “price match promise”.
Savings in private labels
Purchasing mid-tier private label products saves customers with CHOICE saving 40 per cent on its basket of groceries at Woolworths and Coles by swapping branded products for mid-tier private label options.
Customers can save even more by purchasing Coles and Woolworths’ lowest priced private label products. When the basket had Coles Smartbuy products CHOICE paid $99.40, and $97.31 for a Woolworths Homebrand basket.
Aldi was however still the cheapest with its budget basket costing $91.76.
Branded products at lower prices
Although CHOICE said more than 90 per cent of Aldi’s supermarket is filled with its own private label goods, certain branded products were still cheaper at Aldi than at Coles or Woolworths.
CHOICE purchased seven branded items at Aldi for $33.15, whilst the same products cost $41.75 at Coles and $42.83 at Woolworths.
CHOICE saved $15.56 on its branded groceries at Coles and $10.94 at Woolworths when including specials.
Pepsi Co’s Smith’s is brining two old chip flavours back for a limited-time only.
Campbell Soup Company (NYSE: CPB) announced today that it has signed a definitive agreement fo...
Australian retailers are “completely unprepared for Amazon’s arrival” says marketing agency Datasauc...
BWS is now selling a variety of wines packaged in cans across its Australian store network.
Late last week Woolworths announced the results for its 2016 financial year which included its first...
Well-known Australian entrepreneur, Dick Smith, does not blame Woolworths for its decision to abando...
The family that brought Darrell Lea confectionery back from the brink has sold the business to a pri...
Alpine Breads have launched a new range; ‘Alpine Heart Breads’.