Peters and Arnott’s partner for new ice cream range
Peters Ice Cream and Arnott’s have partnered to launch a new ice cream line.
The ice creams will feature a range of Arnott’s classic biscuits including Wagon Wheels, Mint Slice, Iced VoVo and Caramel Crowns.
In a joint announcement, the two brands said Arnott’s worked on transferring the flavour of the biscuit to the ice creams, while Peters perfected the flavour into a quality frozen product.
Arnott’s Marketing Manager, Claire Kesby-Smith, said although it may seem simple to join the two foods together, their biggest challenge was to make sure the flavours were true to the biscuit.
“When you taste the products in the range, you’re transported to eating your favourite biscuit and can’t help but smile!’’ Kesby-Smith said.
Peters Head of Marketing, Alicia Munday, said she hopes the ice creams with bring back childhood memories of eating Arnott’s biscuits.
‘’Eating these products feels very nostalgic. It takes you back to your childhood,” she said.
The entire range is as follows:
Wagon Wheels – An ice cream sandwich consisting of biscuit, marshmallow, jam and chocolate.
Mint Slice – An ice cream sandwich made of biscuit, mint flavoured ice cream covered in chocolate.
Iced VoVo – An ice cream tub with biscuit, coconut flavour and raspberry syrup.
Caramel Crowns – An ice cream tub with caramel flavoured ice cream, caramel sauce and chocolate covered biscuit pieces.
Ice cream collaboration trend
It is not the first time Peters has joined forces with another brand to launch a new ice cream line.
In May 2016, Peters launched a new range with Nestle featuring different lollies and chocolates, including Smarties, Fruit Tingles and Fantales.
- Peters Australia partners with Nestle for confectionery inspired ice cream range
- Facebook petition gets Gaytimeice cream into tubs
- Bulla and Baileys join to create liqueur ice creams
- Darrell Lea and Streets team up to create new ice cream range
Fonterra is hoping to make waves in the sports nutrition industry by launching a new protein ingredi...
NEXBA Beverages has just been recognised as the inaugural winner of the 2018 Telstra Alumni Achievem...
Rokeby Farms has launched a new probiotic milk called Filmjolk.
Retail Food Group will close 160-200 of its Australian quick service food outlets, attributing the c...
Australian Primary Hemp Pty Ltd is raising capital to meet Australia’s demand for the newly legalis...
The new Shake Shake range which was introduced by McCain Foods this month has added seasonings such ...
Popular yoghurt brand Yoplait is raising the stakes when it comes to snacking by introducing a new ...
South Australia’s Haigh’s Chocolates has open the largest cocoa bean processing plant in Australia t...