New Mount Franklin flavoured sparkling water cans launched
Coca Cola Amatil has launched a Mount Franklin flavoured sparkling water range packaged in cans.
The ‘Mount Franklin Lightly Sparkling Hint of Natural Flavours’ can range includes lime, raspberry and mango flavours, all with no sugar, preservatives or sweeteners.
Coca Cola Amatil says using cans as packaging will help retain bubbles, chill fast and stay cool.
Mount Franklin’s Senior Brand Manager, Kara Morrow, called the cans “a fantastic innovation”.
“The cans are very distinctive and will be noticed by anyone seeking great tasting and refreshing beverages.”
CCA says the pack size offers “a great tasting range at an affordable price point.”
The launch will be supported through a multi-channel marketing campaign with Hamish and Andy promoting the product on their radio show. Free samples will also be distributed this summer.
Mount Franklin Lightly Sparkling cans are available now in 4 x 250ml packs.
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