Woolworths to bring back Fresh Market Updates
Woolworths is bringing back its popular ‘Fresh Market Updates’.
Woolworths Fresh Market Updates previously aired on Australian television screens, providing regular updates from Woolworths team members on the quality and availability of produce.
The new updates will begin with two team members visiting Australian farmers to see their produce.
Woolworths Director of Marketing, Andrew Hicks, said Woolworths customers are looking for ways to make better food choices and want to have all the information they need to make these choices.
“Fresh Market Update aims to inform and educate customers so they are aware of what is season and to also highlight the latest news from growers across the country,” Hicks said.
The campaign will play out across television, digital, radio, in-store, catalogues and social media.
Woolworths used creative agency M&C Saatchi to help create the campaign.
- Woolworths recruits surfing stars for latest advertising campaign
- Woolworths to educate shoppers about country of origin labels
- Woolworths colours checkouts for Possum Magic $2 coin issue
The Thankyou Group will be phasing out all of its food products by April 2018.
Chobani is selling a limited batch of mandarin flavoured yoghurt in celebration of Chinese New Year.
Collins Food has acquired 28 Australian KFC stores from Yum! Brands.
US grocery giant Walmart is opening its own dairy processing plant supplying milk to 500 stores, and...
Mitani Group will further expand its food manufacturing facility with an additional $1.22 million in...
The 2017 New Zealand Food Award winners have been announced with a sheep milk product taking out the...
AFTER a decade of turning Coles around, Wesfarmers will demerger their $20 billion supermarket busin...
A new study has found one in five children living in regional or remote Western Australia are worrie...