Australian owned and operated healthy snack foods company Slim Secrets has announced the Bachelorette star Sophie Monk as a brand ambassador and social media influencer.

Slim Secrets was founded in 2005 by entrepreneur and wellness coach Sharon Thurin.

It produces a range of 22 healthy snacks including protein bars, cookies, protein shakes and low carb fit balls.

The health snack food industry is growing

The health snack food production industry has performed strongly over the past five years.

Industry revenue is expected to grow an annualised 4.3 per cent over the five years through 2017-18, to reach $1.8 billion in Australia.

The industry’s popularity has been boosted by rising health consciousness and increased gym and fitness centre participation over the period, according to IBISWorld Australia.

Motivation for Monk

Slim Secrets’ partnership with Monk is part of the brand’s strategy to connect with strong female role models.

Monk will represent the brand Australia wide, promoting its range of health snacks.

Chief Executive Officer Sharon Thurin said Monk is the perfect ambassador for Slim Secrets.

“Sophie is recognised by Australians as a go-getting role model who has risen to the top in her career,” Thurin said.

“She has a balanced approach to looking and feeling her best, rather than extreme dieting,” she said.

Slim Secrets is available in over 15 countries globally and boasts endorsements from the likes of former world number one tennis player Angelique Kerber and pop star Avril Lavigne.

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