Chobani releases mandarin yoghurt for Chinese New Year
Chobani is selling a limited batch of mandarin flavoured yoghurt in celebration of Chinese New Year.
Only one batch of 170g tubs of the flavour were produced to sell through Woolworths supermarkets.
The yoghurts come in special red and gold packaging as a symbol of good luck and prosperity in line with traditional Chinese culture.
The mandarin flavour was chosen as it is tradition to gift mandarins during Chinese New Year celebrations as a gesture of goodwill and prosperity for the year ahead.
Peter Meek, Managing Director of Chobani Australia, said Chobani enjoys getting creative with its flavours and packaging.
“Chinese New Year is a big cultural event here and celebrated by many of our staff, we thought the perfect way to enhance the celebration would be to create and launch special Chinese New Year Batch Chobani,” Meek said.
Chobani will be giving away free samples of the yoghurt at up-and-coming Chinese New Year events across Melbourne, Sydney and Brisbane.
Chobani Mandarin is available now at Woolworths until stocks run-out.
Chinese New Year will fall on 16 February 2018.
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