Victorian Liquor Subsidy here to stay

Posted by Andrea Hogan on 24th May 2017

The Victorian State Government has decided to keep the Victorian Liquor Subsidy (VLS) as is.

Also referred to as the Cellar Door rebate, the VSL is a 15 per cent subsidy on the wholesale value of wine sold through cellar doors and wine clubs. The subsidy is only available to those who have exhausted the Wine Equalisation Tax rebate and have a certain minimum level of wine through their cellar door.

Industry group, Wine Victoria, reviewed the tax and found those receiving the subsidy generate AUD $680 million in gross state product annually.

The subsidy has also supported almost 5, 000 ongoing full-time equivalent jobs, both directly and indirectly.

Wine Victoria Chair, Damien Sheehan, said Victoria is now the only state with this level of industry support.

“This ongoing investment into cellar doors is so important – the Victorian visitor experience is often focused on big natural icons, but for a strong economic impact to be realised, providing access to value-add experiences such as an exceptional cellar doors is key,” Sheehan said.

“With the continuation of this subsidy, the Victorian wine industry looks forward to working in partnership with the Government on their tourism objectives by delivering first class wine experiences. We aim to make Victoria the best wine state in Australia,” he said.


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