Woolworths launches Commonwealth Games marketing
An example of Woolworths' new Grown for Gold marketing
Woolworths has launched a new marketing campaign centred around its sponsorship of the 2018 Gold Coast Commonwealth Games.
The new Grown for Gold campaign will draw parallels between quality Australian produce and how it helped grow some of the country’s best athletes.
Athletes including Kurt Fearnley and Georgia Sheehan will feature in the campaign.
Woolworths Director of Marketing, Andrew Hicks, said Grown for Gold is an authentic, emotional look into the lives of Australian athletes.
“It showcases where they’ve grown up, the people that have moulded them and the food that has fuelled them to make them into the great sportspeople that they are today,” Hicks said.
“As the proud Fresh Partner of the Gold Coast 2018 Commonwealth Games, we’re ready to cheer on our Aussie athletes and fuel our country with fresh fruit and vegetables that have been proudly grown for gold.”
Grown for Gold will use TV, digital, radio, in-store, out of home, catalogue, PR and social platforms. Woolworths has also decorated a Gold Coast tram that visitors to the “Green and Gold Coast.”
The Gold Coast Commonwealth Games will be held between 4 April – 15 April 2018.
Related articles
- Coke’s Pump Water locks in AFL sponsorship
- IGA sponsors Australian film THE BBQ
- New push to ban alcohol advertising during sports broadcasts
In a statement responding to the Herald Sun on the 17 January 2019, Australian Food and Grocery Coun...
A new university course launching this week will help further the nation’s commitment to the rapidl...
FoodSafe, a VirtualMGR solution, is an app that digitises a range of food safety protocols, from fr...
Disadvantaged groups would not be unfairly punished if a sugar tax was applied to drinks sold in Aus...
Two Australian start-ups are tackling food wastage in Australia. Australian Food News looks at th...
Bega has posted a $15.7 million profit for the first half of its 2017 financial year whilst competit...
After 20 years of preparing healthy, tasty hommus, family owned boutique producer, SSS Foods, will ...
Danone today announced that its New Zealand milk formula brand, Karicare, will achieve carbon neutr...