IGA snatches Shane Jacobson for another ad campaign
Australian actor Shane Jacobson in IGA's latest advertising campaign
IGA has snagged beloved Australian actor Shane Jacobson again for another marketing campaign.
Developed by creative agency The Monkeys, IGA’s latest “That’s the Spirit” campaign will communicate how IGA supermarkets help drive community spirit.
The campaign will show IGA supermarkets tailoring their ranges to the community they serve, providing friendly service and supporting local suppliers.
Television advertisements, digital, outdoor, press, in store display, social media and PR will all be used in the campaign.
Metcash Supermarkets and Convenience CEO, Steven Cain, said IGA is excited to show how important IGA’s are to the communities they operate within.
“IGA ambassador Shane Jacobson highlights all the ways that IGA supermarkets embody Community Spirit,” Cain said.
That’s the Spirit will also showcase low priced products across several product categories including meat, deli, dairy and household needs.
“We introduced Price Match in 2015 and we’ve found it to be a huge success,” Cain said.
“Low prices every day is the next stage in our commitment to helping shoppers support their local IGA, by ensuring that we offer competitive prices across an even wider range of products that they buy on a regular basis.”
- IGA sponsors Australian film THE BBQ
- IGA exclusive wins Ready Meal of the Year
- List of the best independent supermarkets announced
Grocery distributor, Metcash, has announced its new Chief Executive Officer to replace Ian Morrice i...
The Australian Competition and Consumer Commission (ACCC) has put Australian produce growers and sel...
WE need to admit we've hit 'peak livestock' and cut back on meat consumption, according to a US expe...
Olive oil producer, Cobram Estate, has been awarded the 2016 Royal Agricultural Society of New South...
Abbott’s Village Bakery is now selling gluten free bread.
The introduction to Australia of self-service checkouts in 2008 promised faster checkout.
Donut King is taking a different direction, opening a new concept store.
The Australia’s Young Farmer of the Year for 2019 award has been announced. Ben Martin is a 35 year...