Hog’s Breath finds new success with self-service

Posted by AFN Staff Writers on 30th April 2018

Hog’s Breath’s new format store, Hog’s Express, is one of the first QSR stores in Australia to introduce self-serve ordering.

It is a move Hog’s Express says has increased its average spend per person by up to 37 per cent with the self-service screens prompting users to make additional purchases.

Using OrderMate technology, customers are able to order meals using a touch-face interface. Since installing the technology, Hog’s says 70 per cent of all of its orders are now made using the screens.

Hog’s Express is Hog’s Breath new Quick Service dining concept, first launched with a Brisbane store in late 2017.

Hog’s Express is aimed to operate in locations like shopping centres, providing a quick meal option. It offers a reduced and slightly different menu to what is on offer at regular Hog’s Breath restaurants.

Corporate Trainer of Hog’s Australia, Jake Jennings, said the increase in average spend per person has greatly increased since implementing the order technology.

“A global statistic is a 13 per cent increase in average spend per person”, Jennings said.

“We’re blowing that out of the water here with our corporate stores doing an average of 30 per cent to 37 per cent.”

Chief Executive Officer and Co-Founder of OrderMate Shannon Hautot says Hog’s Express is one of the first QSR restaurants in Australia who have implemented the self-ordering solution, and it’s only a matter of time before the mass-market will adopt these new technologies.

“Consumers have always enjoyed personalised and engaging automated transactions in the retail sector,” said Hautot.

“As they continue to become more technologically savvy, they are expressing greater interest in self-service technologies in their dining experiences, too.”