Kelloggs has launched a unique marketing move to help bring consumers enticed by diet trends back to cereal.

Kelloggs “Gut Bacteria Zoo” is an interactive pop up educating families on gut bacteria and its importance to health.

The message for parents and children is how high fibre cereal can help maintain healthy gut bacteria levels.

Cereal alone according to the Australian Bureau of statistics is consumed daily by more than 30% of the population.

Which has males being 10% more likely to meet the daily recommended intake of grains than females.

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