New ‘Brekky Rice’ now sold at Woolworths
The Forbidden foods brand has extended its breakfast rice range to now include a black rice, honey and cinnamon option.
The Melbourne-based company first introduced flavoured rice sachets designed to be eaten at breakfast in late 2017.
After a successful launch in independent supermarkets the range has now been extended to offer a black rice, honey and cinnamon pudding variety.
To launch the new flavour 800 Woolworths stores will be stocking the new product from May 2018 onwards.
The winter themed flavour has a recommend retail price of AUD $3.50 per serving and will be found in Woolworth’s health food aisle shelves.
Co-founder Jarrod Milani said the new option has been released after successfully launching the new product.
“We released ‘Brekky Rice’ through the independent channel and a lot of people loved it, so a national roll out in Woolworths is an exciting step to get the product in more hands.” Milani said.
- Study indicates more than half of Australians skip breakfast
- Uncle Tobys’ new winter breakfastproducts
- More Australian children skipping breakfast
Kellogg’s says it has surpassed its goals for reducing sugar and sodium its cereals worldwide.
Retail Food Group (RFG) will be expanding further into the Middle East, just having entered into joi...
Cadbury has launched a new chocolate brand in Australia: ‘Cadbury Dark Milk Chocolate’.
McDonald’s restaurants located in the Australian Capital Territory (Canberra and its surrounds) are ...
Allen’s is bringing back green frogs after years of consumers asking for the lolly’s return.
Exports of Australian wine to China (including Hong Kong and Macau) have increased by 51 per cent in...
Australian regional food manufacturer, Byron Bay Chilli Co, has launched under licence to Bangladesh...
Olive oil producer, Cobram Estate, has been awarded the 2016 Royal Agricultural Society of New South...