New ‘Brekky Rice’ now sold at Woolworths

Posted by Jack Cain on 30th April 2018

The Forbidden foods brand has extended its breakfast rice range to now include a black rice, honey and cinnamon option.

The Melbourne-based company first introduced flavoured rice sachets designed to be eaten at breakfast in late 2017.

After a successful launch in independent supermarkets the range has now been extended to offer a black rice, honey and cinnamon pudding variety.

To launch the new flavour 800 Woolworths stores will be stocking the new product from May 2018 onwards.

The winter themed flavour has a recommend retail price of AUD $3.50 per serving and will be found in Woolworth’s health food aisle shelves.

Co-founder Jarrod Milani said the new option has been released after successfully launching the new product.

“We released ‘Brekky Rice’ through the independent channel and a lot of people loved it, so a national roll out in Woolworths is an exciting step to get the product in more hands.” Milani said.

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