Online shopping and the Ocado model

In a video released by Mashable a revolutionary online retailer has revealed its usage of robotics.
Ocado a British online-only supermarket that delivers orders to customers straight from its warehouses are breaking new ground.
On the video an Ocado warehouse displays a system of 1,000 robots racing over a grid the size of a soccer field, filling orders and replacing stock.
The new system, which went live earlier this year, can fulfil a 50-item order in under five minutes.
Ocado claims it is modelled on the dynamics of biology.
Ocado sells what is usually found in a brick-and-mortar supermarket from meat, dairy, and produce to its own brand of home products, third-party goods, and even flowers, toys, and magazines.
Since Ocado’s entire business model was built from the ground up around online ordering and automation, it never had a retail operation to begin with.
Watch below as Mashable explore our online shopping future.
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