McCain new seasoning ‘Shake Shake’ range for frozen food

Posted by Jack Cain on 14th May 2018

The new Shake Shake range which was introduced by McCain Foods this month has added seasonings such as Chicken or Salt & Vinegar to their frozen chip range.

McCain Foods Product Manager, Simone Formisano said Shake Shake was designed to respond to our consumers.

“Our research found that 95 percent of the frozen potato category is being consumed as part of a main meal. We wanted to shake things up in the category by giving the potato a chance to take centre stage and become a key snacking solution,” Formisano said.

Each bag of ‘Shake Shake’ comes with a seasoning sachet that consumers pour into the bag, shake up, and then tip onto a tray to bake. About 20 minutes later, the chips are ready to be enjoyed right from a bowl.

The flavour sachets, all enhancing the natural taste of potato, are provided separately giving consumers the option to customise the amount of seasoning desired.

“We’ve always taken pride in our innovation in the frozen food category, and we have our fingers on the pulse of what’s trending in the broader food and FMCG market,” Formisano said.

“Snack-based dinners, enjoyed on the couch or around the coffee table are currently trending, and we saw an opportunity to take Australia’s favourite flavours into the freezer aisle.”

The Shake Shake range comes in three classic snack chip varieties; Chicken, Salt & Vinegar and Cheese & Onion, and is available in all major supermarkets nationally.

McCain Foods Australia is a subsidiary of McCain Foods Limited that specialises in frozen potato products, vegetables, dinners, and pizza, for both the Retail and Foodservice sectors. The company operates production facilities, located on three sites in Ballarat in Victoria, Lisarow in New South Wales and Smithton in Tasmania.