Maggi launches ‘Maggi Marketplace’ a new recipe range designed to simplify home cooking
Maggi has developed a new marketing strategy which creates a series across separate product categories.
The products comprise a number of sauces, vegetarian bases and stir fry options.
The new branding is packaged as the Maggi Marketplace range and offers contemporary chef-style recipe bases and sauces.
The range consists of three core products.
- Noodle Sauces
foodies are embracing the trend for international spices and bold flavours. These ready-to-cook sauces allow them to whip up their noodle dishes, such as Pad Thai or Vietnamese Noodle Salad, in just 25 minutes.
- Flexitarian Recipe Bases
With vegetarianism and veganism on the upward climb, Maggi marketers are offering Australians more meat-free alternatives. Tapping into this trend, Maggi has also created vegetarian options packed with flavour including Red Wine & Mushroom Ragu and Mediterranean Pilaf.
- Stir Fry Mixes
With a cooking time of just 10 minutes and choices that include Honey Soy, Sweet Chilli & Lemongrass and Chinese Five Spice, families can create stir fries in a fraction of the time.
Tracy Hardwick, Marketing Manager of Maggi, said:
“As a country, we’re passionate about food, and photographing what we eat. Yet busy lifestyles mean people are hard-pushed to find time during the week to cook from scratch and keep it healthy. We’ve done a great deal of research to create a number of tasty solutions that not only offer Australians fuss-free and quick dinner choices, but also inspires them to cook at home with real food and fresh ingredients.”
The Maggi Marketplace range is available now at Coles, Woolworths and independent supermarkets nationwide.
Full details of the range are as follows-
Noodle Sauces – RRP $2.19:
- Cantonese Chow Mein
- Pad Thai
- Singapore Noodles
- Thai Chilli Jam
- Vietnamese Noodle Salad
- Yaki Udon
Vegetarian Recipe Bases – RRP $2.69:
- Eggplant, Lentil & Halloumi Bake
- Mediterranean Pilaf with Brown Rice & Quinoa
- Red Wine & Mushroom Ragu with Quinoa
Stir Fry – RRP $3.00:
- Chilli Jam Stir Fry
- Chinese Five Spice & Soy Beef Stir Fry
- Honey Soy Stir Fry
- Satay Stir Fry
- Sweet Chilli & Lemongrass Stir Fry
- Chinese BBQ Stir Fry
- Teriyaki Sesame Stir Fry