United Brand Group launch opens the door for more Australian brands in China

Posted by AFN Staff Writers on 19th September 2019

Margaret Harris (L) and Kate Walker (R) – Co-Founders and CEOs United Brand Group

Clean Food Co, Asia Pacific’s most trusted partner fast-tracking business entry to China, announces new brand identity, United Brand Group. The rebrand reflects a large expansion of its current services and diversification across its client base enabling the consultancy to take more companies into the China market than ever before.

United Brand Group (UBG), who has helped companies including Kraft Heinz, Golden Circle, Wattie’s and Pure Baby enter the lucrative China market, now services FMCG, agriculture, skincare, healthcare, pet care and fresh food verticals.  

With new tagline: fast track your China sales, the company specialises in delivering business intelligence, strategy, marketing and sales management for long term business success in China.

Margaret Harris, co-CEO at UBG says that the team are excited to meet the demand from both domestic and international brands who are keen to capitalise on China’s economic power, it’s growing middle-class and foreign brand import regulatory changes.

“We’re excited to launch our rebrand today as we celebrate over 15 years’ of Chinese in-market experience servicing our client portfolio.

“It is our unique ability to apply deep market insight and analytics to practically and creatively provide a market entry strategy and roadmap for our brands.

“Our team’s understanding of Chinese business culture, first-hand China sales and marketing experience and our extensive China customer network of retailers, distributors and traders is a unique business proposition.

“We know how to help turn the challenges of the Chinese market into sustainable sales growth.”

Kate Walker, co-CEO at UBG says that understanding the nuances of the Chinese market presents a significant challenge for new brands in China.

“Brands who put the Chinese consumer at the centre of their China business plan achieve far greater long-term success however, knowing what these insights are and incorporating them into a strategy that’s backed-up by a solid business case is something brands just can’t afford to get wrong.”

“From differences in the consumer palate to the population’s digital and e-commerce interconnectedness and in business, complex cultural hierarchy to the rapid changes to trade agreements, it pays to work with China market experts when entering this region.” 

The team at UBG is completely immersed in China’s rapid growth, consumer trends and ever-changing business environment.  This enables them to continuously identify and capitalise on new opportunities for the brands they work with.