Peters ice cream and Cadbury chocolate collaborate for the first time to launch new range
Two iconic brands, PETERS and CADBURY, have joined forces to launch an exciting new range of products. This is the first time the two brands have collaborated and will see two big launches come to ice cream freezers in Australia this year, in the lead up to summer.
Out now, the first range release is inspired by the classic chocolate bars, PICNIC and CRUNCHIE as well as the all-time favourite, FREDDO Frog. The range includes:
The classic favourite comes to ice cream freezers on a stick for the very first time. In a unique FREDDO-faced shape, they will be available in two flavours: Vanilla & Chocolate reduced fat ice cream with CADBURY DAIRY MILK chocolate backing; Strawberry & Vanilla reduced fat ice cream with CADBURY DAIRY MILK chocolate backing.
FREDDO Party Cake
A triple-layered ice cream cake with delicious CADBURY DAIRY MILK Teeny FREDDO heads.
This frozen treat combines honeycomb-flavour with crunchy pieces and is coated in premium CADBURY milk chocolate.
The PICNIC stick has a creamy caramel centre, with caramel sauce, peanut and wafer pieces, and is coated in premium CADBURY milk chocolate. Newly-available on a stick in the freezer, the PICNIC stick has the same tasty, caramel and nutty texture as the iconic PICNIC chocolate bar, which is celebrating its 60th anniversary this year.
Launching in October, the second range release will include 1.2 litre CADBURY tubs bringing the real taste of CADBURY, to the ice cream freezer. The five delicious flavours include:
Vanilla with CADBURY DAIRY MILK Chocolate
The smooth and creamy taste of CADBURY DAIRY MILK chocolate pieces combined with creamy vanilla.
Chocolate with CADBURY DAIRY MILK Chocolate
The smooth and creamy taste of CADBURY DAIRY MILK chocolate pieces combined with creamy chocolate.
Loaded with taste, the PICNIC treat is packed with a delicious combination of peanuts, wafer, chocolate and caramel.
A combination of chocolate and honeycomb flavours with chocolate-coated honeycomb pieces throughout the tub for an explosive crunch.
Crushed OREO cookie pieces mixed through a delicious crème flavour tub – a frozen twist on the classic OREO cookie
“We worked closely with the team at CADBURY to bring the real taste of CADBURY to the freezer”,” said Peters Head of Marketing Andrea Hamori.
We wanted to create delicious products that taste like the iconic flavours Aussies know and love, and in a size that’s perfect for sharing with family and friends. We’re excited to be able to release these just in time for the warmer months,” Hamori said.
CADBURY is a permanent fixture in the Peters portfolio, with more products set to be launched under the CADBURY brand in the future.
The new collection is available from leading convenience and grocery stores nationally.