Arnott’s Research: Aussie buying blind in supermarkets

Posted by Media Release Agency on 15th October 2019

A new report has revealed that a whopping 91% of Australian adults are going back to basics and trying to eat more simple ingredients, but have no idea where to begin.

According to the research (commissioned by Arnott’s), three quarters (73%) of Australians say they would be put off buying food products if they didn’t recognise the list of ingredients, yet over one third (the equivalent of 6.1 million Aussies) admit to never checking the packaging.

The research highlights Australians’ growing desire to eat snacks composed of real food ingredients. In response to this trend, Arnott’s released its Simple Batch range of biscuits this year; the biscuits come in four flavours and contain only ingredients you would recognise from your pantry.

Sarah Ryan, Arnott’s Marketing Director of Snack Innovation said, “Arnott’s Simple Batch is designed to keep it simple and easy for those customers who want to know more about what goes into in their food. We know people enjoy the taste and texture of home baking, but research shows that they most people rarely bake biscuits at home, which is where Arnott’s Simple Batch comes in! Delivering simple ingredients and delicious biscuits – it’s a win-win.”

Despite declaring their desire to for simpler ingredients, it seems Australians aren’t willing to get hands-on in this regard. The research has revealed that baking at home may be becoming a thing of the past, with only one in four Australians (27%) admitting to home-baking their sweet treats regularly.

Luckily, Arnott’s Simple Batch comes in four homestyle and delicious flavours including:

  • ANZAC Biscuits
  • Choc Coconut Cookies
  • Honey Cinnamon Butter Biscuits
  • Vanilla Butter Biscuits

Arnott’s Simple Batch biscuits are now available in all Coles, Woolworths and independent supermarkets.