Arnott’s Shapes Aussie Legends range lands just in time for the BBQ season with two new iconic Australian flavours: Meat Pie and Sausage Sizzle

Posted by Media Release Agency on 17th December 2019

The snacking experts at Arnott’s have lit the oven, fired up the barbie and cooked up two delicious new flavours to add to their Shapes Aussie Legends range; Meat Pie and Sausage Sizzle. These latest additions to the Shapes roster will be available from late December.

The new Arnott’s Shapes range has captured two quintessentially Australian flavours in a perfect blend of savoury, seasoned goodness. And after introducing biscuits shaped like the Australian continent last year, the new range includes Tasmania-shaped biscuits in every box.

Shannon Wright, Arnott’s Marketing Manager, Savoury says, “There’s no question that Aussies love a meat pie and a sausage sizzle. After the overwhelming response we received for Shapes VEGEMITE and Cheese last year, we wanted to expand our Shapes Aussie Legends range with more of these tastes Australians love.”

“Shapes means Flavour You Can See, and the new Aussie Legends range will be hard to miss!”

Shapes Meat Pie offers sweet tomato, rich gravy beef, with subtle pepper and onion notes, layered onto buttery pastry.

Shapes Sausage Sizzle offers a charred beef, smokey and savoury barbecue bite, with notes of baked bread, caramelised onion, and sweetness from the BBQ sauce.

The new Arnott’s Shapes Aussie Legends range will be available in stores nationwide from late December 2019. RRP from $3.20/ea.

Research Findings The new Shapes Aussie Legends flavours were supported by consumer research, which uncovered some interesting points* about how Australians consume pies and snags:

Tomato sauce 63%
BBQ sauce 31%
Other 5%

However, BBQ is gaining traction amongst the younger generations: Percent who agree with the statement “My favourite meat pie sauce is BBQ”.

Baby Boomers 16%
Gen X 37%
Millennials 44%

Sausage topping preferences show some regional quirks:

• While the nation is nearly equally divided on onions (49% say they prefer with onions), WA over indexes the average with 58% saying they prefer the topping
• QLD (29%) and NSW (30%) residents are not terribly keen on mustard
• VIC (60%) and SA (61%) residents rate tomato sauce as their #1 topping
• And just 3% of the country prefers to eat a snag with no toppings at all