Woolworths named Australia’s most valuable brand, BFA report

Posted by AFN Staff Writers on 28th January 2020

Brand Finance Australia (BFA) has released their latest brand analysis. Woolworths has reclaimed Australia’s most valuable brand title in the latest BFA report, as reported by the Australian Financial Review.

Woolies’ brand value is now estimated to be $11.8 billion, taking the spot from Telstra, which dropped 20% to $11.7 billion in brand value. Commonwealth Bank follows up with $10.2 billion, ranking third on the list.


Brand Finance released their ranking for 2020 in Davos Switzerland, at the World Economic Forum, which contained Australian 100 and Global 500 brand rankings.

To read the full article by the Australian Financial Review, click here.