Subway takes top spot in customer satisfaction ratings
A two-year brand transformation intended to reinvigorate the Subway experience has seen the brand named as the number one in customer service for large quick service restaurants in Australia.
Subway has claimed the top spot in Roy Morgan’s 2019 Customer Satisfaction Awards in the inaugural Major Quick Service Restaurant category.
The accolade follows Subway’s ambitious brand refresh plan which included launching new consumer channels such as an online ordering platform, a mobile app, third-party delivery and a national loyalty program – all designed to ensure the brand is delivering best in class, industry leading food experiences for its consumers.
Subway Australia Country Director, Chris Churchmichael, said the acknowledgement is testament to Subway’s hard-working franchise owners who are committed to creating fresh customer experiences and craveable food every day.
“Subway Franchise owners and Sandwich Artists are our heart and soul, they are passionate about creating value-for-money meals personalised to our guests’ tastes – not only when they visit our restaurants but when they purchase online, via our app or through third-party delivery,” Mr Churchmichael said.
“The Subway experience is unique – personalising your meal is in our brand DNA. Our food is always on full display and the experience of having your meal made right in front of you was pioneered by Subway,” Mr Churchmichael said.
“2019 was a big year with the launch of Subway delivery and a loyalty program all to improve the guest experience, as well as revitalising our core ingredients, expanding our menu and rolling out our next-generation restaurant program.
“In 2020, we’ll continue to set the industry standard with even more delicious Subway flavours set to hit the menu, new next-generation restaurants and more offers available only to Subcard® loyalty members,” he added.