Golden Circle 50% less sugar fruit drink less sweet, still sunshine in a glass

Posted by Media Release Agency on 28th August 2020

Golden Circle® has released a delicious new range of fruit drinks with 50% less sugar, on average, compared to the Golden Circle Fruit Juice range and no artificial sweeteners, making them an alternative for those Aussies who want to enjoy drinking Golden Circle fruit juice but want to reduce their sugar intake.

The Golden Circle juice brand has been part of Australian families for decades.

“We understand that Aussie families are looking for an alternative in their drinks. With 50% Less Sugar fruit drink we are bringing sunshine and joy back so that families can enjoy the taste of sunshine in a glass, with half the sugar,” said Sachin Rajpal, Head of Marketing – Beverages at Kraft Heinz.

The new 50% Less Sugar range from Golden Circle includes the great taste of Golden Circle that consumers know and love, just with 50% less sugar. Available in three flavours including Orange, Apple and Pear, Pine & Pash. The convenient 2-litre packs can be stored at home for the times you’d like to share a glass of sunshine with family and friends.

Found at all major supermarkets Australia-wide as well as online at and