Ben & Jerry launches an ice cream-less range
Ben & Jerry’s is starting the year off with a spec-chunk-ular launch of one of its most dough-licious products yet. The legendary ice cream maker has today unveiled two new flavours of oh-so-snackable cookie dough chunks, available at select Ben & Jerry’s Scoop Stores across Australia. That’s right—just the chunks and no ice cream. Intrigued? You should be! Get ready to put down your spoon and dig in as Ben & Jerry’s has officially ‘freed the chunks!’
Raw cookie dough has become a global phenomenon, but Ben & Jerry’s started it all off with its dough-riginal creations. In 1984, Ben & Jerry’s became the first ice cream company to drop big chunks of chocolate chip cookie dough into a batch of ice cream.
Fans have been calling for a special product featuring ‘just the chunks’ they have come to know and love and Ben & Jerry’s continues to see unprecedented demand for cookie dough from ice cream lovers. So now, for the first time in Australia, Ben & Jerry’s is introducing its new sweet and snackable chunks – without the ice cream – having already proven popular globally.
The two new flavours of cookie dough chunks will be:
- Chocolate Chip Cookie Dough and
- Half BakedR Chunks—a mixture of chocolate chip cookie dough & fudge brownies
The chunks have already been dough-lighting fans around the world, becoming instant successes in the US, UK and Europe, and Ben & Jerry’s’ Australian team is confident Australians will love this new addition to their local Ben & Jerry’s Scoop Stores.
Francesca Lucas, Retail Marketing Manager, Ben & Jerry’s Australia, said: “Cookie dough is what Ben & Jerry’s fans know and love us for, and we know our fans often dig around the ice cream to get to their favourite part – the cookie dough chunks! So, we thought, why not make it easier and put the chunks in a bag of their own? Snack on them straight from the bag, or sprinkle over a scoop of your favourite Ben & Jerry’s ice cream – you can enjoy the dough-licious chunks in many different ways!”
Ben & Jerry’s Cookie Dough Chunks are available in 180g and 227g pouches in select Ben & Jerry’s Scoop Stores from today. Fans should get in quick as the chunks are only available while stocks last!
Ben & Jerry’s Manly
Ben & Jerry’s Bondi
Ben & Jerry’s Chatswood
Ben & Jerry’s Mooloolaba
Ben & Jerry’s Noosa
Ben & Jerry’s Surfers Paradise
Ben & Jerry’s Pacific Fair
Ben & Jerry’s Flinders Lane
Ben & Jerry’s Burwood Brickworks
Ben & Jerry’s St Kilda
Ben & Jerry’s Hillarys
Ben & Jerry’s Joondalup
Ben & Jerry’s Fremantle
Ben & Jerry’s Northbridge
To find out more and pick up more flavour inspiration, visit www.benjerry.com.au.
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