Coca-Cola to invest US$3 billion in Russia
The Coca-Cola Company and its bottling partner, Coca-Cola Hellenic, today announced a new Russian investment program of US$3 billion over the next five years, commencing in 2012.
The announcement coincides with the opening of Coca-Cola Hellenic’s newest plant, located in the Rostov region of Russia.
Chairman and CEO of The Coca-Cola Company, Muhtar Kent said, “The Coca-Cola Company is proud to be serving this great nation’s 140 million-plus consumers. Our system is part of the fabric of Russia’s economic development and we continue to invest in Russia to create jobs and stimulate growth across our supply chain. Today’s announcement underscores the Coca-Cola system’s long-term strategy of investing in Russia. The Coca-Cola Company along with our bottling partner, Coca-Cola Hellenic, will invest in Russia more than US$3 billion in 5 years from 2012 to 2016.”
Coca-Cola’s cumulative investments in the Russian economy now amount to more than US$3 billion in total. Worldwide, The Coca-Cola Company and its bottling partners are investing nearly $30 billion over the next five years to support anticipated growth. These investments range from new manufacturing facilities to new distribution systems to new marketing investments in emerging economies.
“Proud to be serving this great nation’s 140 million consumers.” If a quarter of that population spends $1 a day on coca cola products (conservative numbers) that is $35 million a day. Multiply that by 1825 days in 5 years and you make $63.875 Billion. No wonder they are happy to announce their $3 Billion investment.