Integrated, cross-media advertising campaigns are the leaders of modern marketing, and cross-media campaigns have an undisputed effect on perception, new research has confirmed.
The synergetic effect...
Woolworths has reported third quarter sales growth of 6.5 per cent, surpassing analyst expectations.
Woolworths’ Chief Executive Officer, Michael Luscombe, suggested the $12.3 billion sales result...
The Exhibition Director of one of Australia’s premier food industry events, Fine Food, has announced he will be stepping down this month.
Timothy Collett said that after 16 years with the show he...
Finnish food group Raisio is the world’s first food company to add an H2O label to product packaging, indicating the total water consumption of the product.
The label was added to Elovena oat flakes,...
SunChips, a line of multigrain snacks within PepsiCo’s Frito Lay division, announced today that in 2010 it will introduce the first fully compostable snack chip bag made from plant-based materials.
The...
Kosher and Halal foods – as defined by the sacred dietary laws of Judaism and Islam, respectively – must be produced and processed according to standards that typically exceed those imposed...
Dr Lyn Roberts, Chief Executive of the Heart Foundation, has urged supermarkets to improve the nutritional profile of their private label goods as research indicates they often lag their branded counterparts.
It...
The Heart Foundation is calling for a national food reformulation strategy as part of their extensive plan to tackle the alarming rates of cardiovascular disease in Australia.
Dr Lyn Roberts, CEO of the...
An ageing population can no longer be ignored by the consumer packaged goods (CPG) sector, with a new approach needed to attract the lucrative market, according to a new series of reports from independent...
Highlighting the potential of grocery retailing, UK specialist online grocer Ocado has recorded a year-on-year sales boost of more than 30 per cent.
Co-founder Jason Gissing said the company, which sells...
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