Integrated, cross-media advertising campaigns are the leaders of modern marketing, and cross-media campaigns have an undisputed effect on perception, new research has confirmed. The synergetic effect...

PepsiCo has filed a lawsuit against major competitor The Coca-Cola Company, alleging false advertising that unfairly tarnishes their Gatorade brand. The owners of the world’s largest selling sports...

In-store brand decisions take the average shopper just 2.3 seconds, according to research from America, with over 90 per cent of shoppers making at least one unplanned purchase on their shopping trip. Curt...

On 2 April 2009, Coca-Cola South Pacific Pty Ltd entered into court-enforceable Undertakings with the Australian Competition and Consumer Commission (ACCC) whereby the company was compelled to concede...

Food and beverage marketers will need to be more careful with their ‘green’ product claims after the board of the Australian Association of National Advertisers (AANA) announced they would...

The spirits sector has agreed to ban alcohol advertising during sporting events before 9pm, after carrying through with a pledge to Family First’s Steve Fielding to ban daytime sports advertising...

Action undertaken by the Australian Competition and Consumer Commission will see Coca-Cola publish corrective advertisements in newspapers across the country about its ‘myth-busting’ campaign. “The...

Innovative “sticky notes”, which can be placed on the front page of newspapers to engage readers in a never-before-offered taste sampling advertising experience, could provide a welcome boost...

The UK Food Standards Agency (FSA) has said that current food advertising guidelines are beginning to have a positive impact and decided against scrapping a protein cap, which is currently used in determining...

The Australian Medical Association is recommending that the money raised by the failed alcopops tax should be spent on a trial buy-back to reduce alcohol advertising in sport. AMA President, Dr Rosanna...