In response to rising production costs some brewers are shifting their business focus to target the potentially lucrative ‘luxury’ market, while many others look to the premium market to drive...

McDonald’s is attempting to appeal to the growing number of Australian consumers looking for environmentally friendly products. Via their McCafe outlets, McDonald’s are planning to ensure that...

A fall in sales of alcopops has been recorded following the marked increase in taxes applied to the beverages by the Rudd Government. Lion Nathan boss, Rob Murray, has claimed that sales of alcopops may...

The manufacturers and marketers of alcoholic energy drinks have been warned by Consumer Affairs Victoria (CAV) that their product claims will be scrutinised more carefully. Minister for Consumer Affairs,...

Rumours are circulating that beverage company Coca-Cola Amatil (CCA) is looking to make a major purchase, with Schweppes or Foster’s likely to be their target. The rumours have been gathering strength...

The heavily publicised ‘alcopop’ tax is no certainty to be passed through the Senate, with both the Liberal and Greens parties indicating a lack of support for the legislation. The bill, which...

The Spiritual Water brand, which provides water with 10 different Christian labels, has so far proven a hit in the US. The success of the brand can be attributed to adding something different to a simple...

Pacific Beverages, a brand under the Coca-Cola Amatil banner, have announced that they are to build a new brewery in NSW to help continue their push into the alcoholic beverage industry. The brewery will...

Powerade, a brand under the Coca-Cola Company banner, has tried to enhance their offering with the creation of a sports drink with no calories. Powerade Zero, the first sports drink from a major brand...

In the wake of the 70% tax increase on ‘ready to drink’ alcoholic beverages (RTD’s) which has shocked consumers and industry professionals alike, the Rudd government is also set to levy...