White Wings is now selling a cake mix product which allows consumers to cook a cake in a cup using a microwave. The cake can be cooked within one minute and is promoted as an easy solution for those who...

Australians are losing interest in purchasing cake mixes says a new Roy Morgan Research study. According to Roy Morgan Research, between 2011 and 2015, the proportion of Australians who purchased cake...

Cake-mix brand Betty Crocker has introduced a new gluten-free range to Australian supermarket shelves. The product is distributed by General Mills Australia’s ‘Plateful’ division. The mixes come...

Goodman Fielder, one of Australia’s largest and most diverse food manufacturers with well known brand names such as Helga’s, White Wings, Praise, Crisco, Meadow Lea and Meadow Fresh in its stable of...