Fanta Sour Watermelon relaunch is a social media case study Coca-Cola South Pacific says that the relaunch of its Fanta Sour Watermelon flavour in Australia is a response to requests on social media by...

Soft drink brand Fanta Australia has launched a new campaign called the Fanta Flavour Lab, which is asking Australians to name their favourite combinations of Fanta flavours. At the heart of the campaign...