McCain Foods is presenting a new entrant to the freezer aisle, “bringing convenience to comforting slow cooked meats and root vegetables with a new range of slow cooked meals”. According McCain (yes...

A new frozen meal range, targeted as a meal solution for children, is being sold in Australian supermarkets. ‘Coco & Lucus’ offers a range of different meals described as being ideal for 3-12 year...

McCain is now selling a new frozen meal range in Australian supermarkets, Healthy Choice Protein Plus. McCain says the new range is a response to consumer demand for protein-dense meals.  Protein Plus...

Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges.   Despite Woolworths being long associated with it marketing concept of the ‘Fresh...

Woolworths has launched a new frozen meals range brand ‘Delicious Nutritious’.   This rhyming range has been designed and is co-promoted by celebrity personal trainer Michelle Bridges, and aims...

McCain Foods launches new Healthy Choice Wholegrains range Canada-based McCain Foods has expanded its range of Healthy Choice frozen meals in Australia, launching a new line of Wholegrains meals. McCain...

Nestle Australia-owned Jenny Craig has assured its Australian consumers that there is no need to worry about horse meat in their ready-made weight loss meals. Jenny Craig Managing Director Amy Smith told...

McCain Foods this week announced it has completed the acquisition of Kitchens of Sara Lee (KOSL) Australia from Hillshire Brands. The transaction, initiated on December 18 2012, is valued at $82 million...

Global market research firm, Mintel, has estimated that the US frozen meal market will continue to plummet in 2012 based on results from a US 2011 report. The report demonstrated that frozen meal sales...