Private label products, or store brands, are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research...
New findings suggest that many customers concerned with the environment are not following through by purchasing environmentally friendly products.
Information Resources, Inc. (IRI), a leading global provider...
New research has established a number of methods to assist CPG companies prosper in spite of rising economic pressure and falling consumer demand, with important lessons for companies of all sizes.
Top...
Shopper marketing, a strategy based on the in-store elements of the marketing mix to directly target customers, is reaping great rewards for the growing number of companies embracing the concept.
Companies...
The annual Food and Health Survey, commissioned by the International Food Information Council Foundation (IFIC), has identified current American consumer attitudes toward food, health and nutrition.
Health/Diet
Perception...
The Old Colonial Cookie Company has announced that Butterfingers Shortbread and its gourmet variety, Lander’s Australian Bites, have both now received Halal and Kosher certification, as a range of...
A team of Australian scientists has joined forces in a collaboration that will utilise state-of-the-art technology and materials science to determine the molecular structure of the protein components in...
Two thirds of British mums believe that their children should eat what they are given – signalling a major shift in attitude as parents seek control in the healthy eating debate, according to TNS.
Three...
Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications, is launching into the Australian market as part of a global rollout, with trials likely to begin...
The Center for Food Safety and Friends of the Earth has announced that 20 of America’s leading food producers and retailers have stated that they will not use cloned animals in their food. The companies...
Contact us to get more information on AD and PR options, let us now which options interest you.
You can also upload a document to receive a consulting from our professional staff
