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ACCC directs water companies to remove ‘organic’ claims

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The Australian Competition and Consumer Commission (ACCC) has directed seven suppliers of bottled water to remove ‘organic’ claims from labelling and marketing material. An eighth supplier has withdrawn...

Social media campaign publicity creates incentive for supermarkets

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Australian social enterprise Thankyou has launched a social media campaign in a push to get supermarket giants Coles and Woolworths to stock its products, including its new range of body care and food...

Australian taste for turkey meat may help poultry producers

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Poultry brand Steggles is promoting turkey as an alternative dinner protein to chicken. Turkeys being a larger bird than chicken and carrying lots of dark meat, have the potential to improve poultry processing...

Another ‘limited edition’ beer is launched

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Small Victorian brewer East Ninth Brewing has launched its new ‘limited edition’ Doss Blockos Dark Lager for this winter. The Company expects its 10,000 numbered bottles will sell quickly. East Ninth...

Australian chicken brands and peak body caught by Court for ‘free to roam’ claims

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The Australian Federal Court has found processors and suppliers of Steggles branded chicken products, engaged in “false, misleading and deceptive conduct” in describing on product packaging and in...

Institute offers SQF certification sessions for Australian potential exporters

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Registrations are now open for information days in Sydney and Melbourne for Australian food manufacturers exporting to the US, run by food safety management organisation the Safety Quality Food Institute...

Kellogg’s pulls TV ads after Obesity Policy Coalition complaint

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Cereal manufacturer Kellogg’s Australia has been forced to withdraw two television advertisements after a complaint from health advocacy group the Obesity Policy Coalition (OPC) was upheld by the Advertising...

Consumers lose interest in Coles price drop campaign

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The number of consumers who associate Australian supermarket group Coles with low prices has dropped in the last twelve months, according to findings from market research organisation Roy Morgan Research. According...

“Health claims” of the absurd: Nando’s ‘perimedic’ marketing campaign

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Fast food restaurant chain Nando’s latest instore marketing promotion in Australia seems to poke fun at the topic of food health claims by adopting a tongue in cheek approach for marketing its own sauces. The...

Avocado industry marketing allows focus on year-round national supply

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The Avolution, a new Australian avocado industry marketing company was officially launched 12 June 2013. The Company said its business model would simplify and centralise the marketing of avocados in Australian...