Almost one-third of global shoppers are content to make up their mind as to which brand they buy in-store, according to a study released by the Ogilvy Group. The study, which highlights the potential of...

A pan-European study by the European Food Information Council (EUFIC), presents interesting information for the food industry – with food labels found to be widely understood and recognised. “While...

PepsiCo and their UK bottler, Britvic, have announced they will use one of the hottest trends in Japan, QR (quick response) codes, to strengthen ties with their consumers. The codes will appear on around...

The Counter, a rapidly expanding American burger chain that enables consumers to build their own burgers, is coming to Sydney in December. At the innovative restaurant consumers are given a clipboard upon...

Australians love buying “house brand” cotton wool and sugar but baulk at the thought of deserting trusted brands when it comes to sunscreen and ice-cream. And, while private labels have been...

Tesco, the UK’s largest retailer, is to launch a new feedback service entitled ‘Every Comment Helps’ in 100 of their UK supermarkets. Essentially, their improved customer service process...

McDonald’s, the world’s largest fast-food restaurant franchise, is to banish its current packaging in a bid to improve consumer ties to the brand, with an increased focus to be placed on the...

Discounted price, dollar menus, and other promotions are driving customer traffic and keeping the American restaurant industry in the black, according to The NPD Group, a leading market research company....

With the world on the brink of a global downturn and a further intensification of competition likely between products and brands, there is more and more pressure on beverage manufacturers to differentiate...

Australian food and beverage manufacturers have responded to community concerns regarding some food advertising during children programming by developing the Responsible Children’s Marketing Initiative. Australian...