Seafood Experience Australia (SEA), the national marketing body for seafood, made another step forward on Wednesday when it’s Seafood Promotion Act Reference Group (SPARG) and other industry representatives...
Modern supermarkets and retailers are constantly looking at new ways to utilise every bit of available space to promote and advertise. Retailers often hang signs from the ceiling, glue banners to the floor,...
Queenslanders have until the end of October to have their say on a proposed junk food ad ban during children’s TV viewing hours.Health Minister Stephen Robertson has called for more community feedback...
Peak retail industry body the Australian Retailers Association (ARA) has today criticised the Queensland Prevention Alliance’s call for a total ban of food and drink advertising directed at children.
The...
New findings suggest that many customers concerned with the environment are not following through by purchasing environmentally friendly products.
Information Resources, Inc. (IRI), a leading global provider...
Health and consumer groups are calling for an overhaul of food packaging regulations following the release of new research carried out by Ipsos-Eureka Social Research Institute, which suggested the ‘traffic...
Shopper marketing, a strategy based on the in-store elements of the marketing mix to directly target customers, is reaping great rewards for the growing number of companies embracing the concept.
Companies...
New research released in the September Australian ARA Australian Retailers’ Index* reveals SME retailers are cutting back on costs but spending more on advertising in a bid to drive sales.
Australian...
A new report has established the forces behind the eating habits of children and outlined solutions for retailers to build brand loyalty amongst health-driven consumers.
In the second installment of their...
Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications, is launching into the Australian market as part of a global rollout, with trials likely to begin...
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