The fact that shoppers are facing a crisis of confidence is having a profound effect on the consumer packaged goods (CPG) industry.
A key question on the minds of retailers and manufacturers is how consumers...
Once considered a lower-price, lower-quality substitute for name brands, private label products, or home brands, are now viewed in a more positive light by the majority of American consumers, according...
Australians love buying “house brand” cotton wool and sugar but baulk at the thought of deserting trusted brands when it comes to sunscreen and ice-cream. And, while private labels have been...
Unilever has posted third quarter underlying sales growth of 8.3%, as they continue to reap rewards from investing in their brands. The global consumer goods giant managed to also increase volume by 0.6%...
IGA (Independent Grocers of Australia) has added Daily Intake Guide nutritional information to the front of their private label goods.
The front-of-pack DIG labels appear on 200 lines of its current range,...
Australian independent supermarket operator Foodworks has outlined a new strategy to enhance and manage distribution of their private label offering – with the help of a logistical partnership with...
Although brands account for the majority of volume with most types, private label permeates virtually every beverage category in the United States. Private label beverages, also known as store or home...
Private label products, or store brands, are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research...
Retailers Woolworths, Coles, and Franklins have today joined the Australian Food and Grocery Council in a push toward the Daily Intake Guide, with a plan to adopt the labelling system on private label...
So far this year, British shoppers have been in denial – spending more than they did in 2007, in spite of the mounting evidence that their incomes were being squeezed. Until now, with the latest...
Contact us to get more information on AD and PR options, let us now which options interest you.
You can also upload a document to receive a consulting from our professional staff