Ira Liran cofounded Vita Coco, a globally successful coconut-water business, with no retail experience. Investors today include Madonna, Demi Moore, Rihanna and Matthew McConaughey.
By Abigail Klein Leichman,...
Coconut water the beverage to watch in Europe, research
Recent efforts to promote coconut water as the natural and healthy soft drink of choice have already moved it into the mainstream in the US and manufacturers...
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