Pink cupcakes to raise money for Pink Ribbon campaign

Posted by Daniel Palmer on 2nd October 2008

Michel’s Patisserie, a leading Australian franchise under the Retail Food Group banner, has thrown their support behind the National Breast Cancer Foundation’s Pink Ribbon campaign with the sale of Pink Ribbon Cupcakes throughout October.

Michel’s Patisserie stores across Australia will donate 30 cents from the sale of each Pink Ribbon Cupcake to the National Breast Cancer Foundation (NBCF).

Last year, Michel’s sold more than 170,000 cupcakes for the Foundation. This year, it hopes to raise up to $75,000 for breast cancer research.

Pink Ribbon cupcake

Michel’s Patisserie National Marketing Manager, Pia Harrison, said she hoped Australians would lend their support to this year’s Pink Ribbon campaign, culminating in Pink Ribbon Day later in the month.

“The NBCF is the only national not-for-profit organisation funding research into the prevention, detection and treatment of breast cancer,” she advised. “So many families have been touched by breast cancer and the NBCF is funding a range of research programs to try and prevent breast cancer and improve the quality of life of people diagnosed with breast cancer.”

“It’s not everyday you can enjoy a cupcake and help an important national organisation at the same time!”

Pink Ribbon Day will be held on October 27 this year and businesses interested in getting involved and helping out with the very worthy cause are advised to visit: