Sugar being eliminated in Domino’s ‘Next Gen’ beverage move

Posted by Andrea Hogan on 5th April 2017

Domino’s has partnered with Australian start-up, Nexba, to start selling a new sugar-free, “all natural” soft drink range in its stores.

Domino’s said the drinks, called Next Gen, are part of Domino’s efforts to move towards a menu that is “better for customers” and free from preservatives, artificial colours and flavours.

Nick Knight, Chief Executive Officer of Domino’s Australia New Zealand, said customers have been asking for healthier alternatives for some time now.

“There is an appetite for product choice like this; in testing, Next gen sold on par with our existing soft drink range, so we are very excited to launch this in our New South Wales market,” he said.

Domino’s will start its supply relationship with Nexba by selling both cola and lemon flavoured 375ml cans of Next Gen in New South Wales stores.

Nexba Co-Founder, Troy Douglas, said that the partnership with Domino’s was exciting for a start-up like Nexba.

“We have been in talks with Domino’s for some time now about developing a range of products that are better for their customers,” he said.

“Crafted by Nexba, Next Gen is delicious, has zero sugar and is naturally sweet so we know Domino’s customers are going to love it,” he stated.


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