Burger King fragrance returns after selling out in three days

Posted by James Ferre on 6th February 2009

Burger King’s ‘Flame’ body spray, designed to smell like a flame-grilled burger, will be available once again in the US this week – just in time for Valentine’s Day, the world’s second largest burger franchise reported.

“Featuring the scent of seduction with the hint of flame-broiled meat, Flame became one of the hottest stocking stuffers of the holiday season, selling out in just three days after its December debut,” they advised in a statement.

Believe it or not, the unusual fragrance idea was quite well received, no doubt helped by the low price (US$3.99) and novelty value. “People simply couldn’t get enough of Flame – even paying more than $100 for it on eBay,” said Brian Gies, Vice President of Marketing Impact at Burger King Corp. “Valentine’s Day presented the perfect opportunity to reintroduce the scent and give those who missed out in December the chance to channel the charms of the King.”