Inside Australia Online Shopping report 2019 has been published by AusPost
Australia Post has released their latest eCommerece report containing some key insights about the Australian online shopping habits. Some of these key insights are:
Over 73% of households are buying online
Email Campaigns work!
39% of shoppers reported hearing about sales events by direct email marketing, proving it to be the most effective marketing channel
Next day delivery is on the rise
Next-day deliver has grown by 31.7% year-on-year (YOY), and more than 62% of these are fashion related
Black Friday & Cyber Monday
Black Friday/ Cyber Monday is the biggest week for eCommerece purchases in Australia, up 28.7% YOY
For more insights, the AusPost eCommerece report for 2019 can be viewed/downloaded from here.