Cadbury’s Fairtrade push to move down under
The Fairtrade movement has received another push today with the announcement of Cadbury’s plans to achieve Fairtrade certification on their Dairy Milk chocolate by Easter 2010.
The UK confectioner, which launched Fairtrade Dairy Milk in Britain and Ireland earlier this year, advised that they would extend their commitment to Australia, New Zealand and Canada.
Fairtrade Labelling Australia & New Zealand (FLANZ) Executive Director, Steve Knapp, said that the groundbreaking pledge to use Fairtrade Certified cocoa was a landmark step from a local, market-leading chocolate manufacturer.
“Cadbury’s commitment to Fairtrade is life-changing news for cocoa farmers who will be able to sell more of their cocoa as Fairtrade, helping to improve living standards and create a better future for their families and communities,” he advised. “Fairtrade Certification enables Australians who buy Cadbury Dairy Milk to make a real difference for cocoa farmers with every purchase.”
The decision, which signifies a gradual mainstreaming of Fairtrade goods, will more than triple the amount of Fairtrade product sold throughout Australia.
Mr Knapp believed the decision would open up significant opportunities to Fairtrade cocoa farmers in “our corner of the world”.
Mark Callaghan, Managing Director at Cadbury Australia & New Zealand, said his company was delighted to be the first major chocolate manufacturer in Australia to make the change.
“Cadbury is incredibly proud to bring Fairtrade Certified Cadbury Dairy Milk, our signature block, to Australian consumers by purchasing Fairtrade Certified cocoa,” he commented. “Cadbury has a long tradition of being pioneers in sustainable chocolate production and sourcing Fairtrade Certified cocoa is another example of this commitment.”
“I’m also incredibly proud that by making this change, we are effectively making Fairtrade Certified Cadbury Dairy Milk chocolate available in every part of Australia at no extra cost to our customers. It’s Cadbury Dairy Milk with the same taste, same cost, but extra ethics.”
Fairtrade is a unique, independent system providing farmers with the security of fair minimum prices for their produce and additional investment for social, environmental and economic development in their communities.
Fairtrade Certification means Fairtrade and its international partner certification body, FLO-Cert, will independently monitor and audit the supply chain to ensure it meets internationally agreed Fairtrade standards.
Last year, total Fairtrade sales in Australia were up 80 per cent to $23 million.