Healthy eating trends are costing Australians big bucks

Posted by Andrea Hogan on 25th September 2017

Australian families are spending a combined $13.6 billion extra each year on ‘healthy eating’ trend foods a new study has found.

According to the Modern Food Trends Report, published by insurance comparison provider,  Choosi, 85.7 per cent of all Australians say they are currently trying to follow a healthy diet.

The decision is however coming at a cost, with families spending AUD $4, 515 more each year in order to eat healthy or to follow a special diet.

Choosi spokesperson, Katerina Foster, said Australians are now subjected to more information than ever on healthy eating.

“Aussies were traditionally influenced by their network of friends and family when it came to meal choices, whereas we now see the dominance of social media as a driving force in mainstream food trends,” Foster said.

The power of social media

Choosi reported that approximately 36.8 per cent of Generation X and more than one in five Baby Boomers let social media influence their eating behaviours.

Half of all Australians surveyed feel inspired by others’ social media posts about food and close to a third post pictures of food they have made or eaten themselves.

About 22 per cent take diet advice from social media posts.

Key Australian eating and grocery purchasing statistics

Other key statics from the report include:

  • Eating habits have changed within the past five years for 81.7 per cent of all Australians
  • Australians are spending approximately $377 on buying groceries, $89 on eating out and $21 on home delivery each month.
  • Australians are happy to cook and eat their meals at home with 70.1 per cent saying they do not wish they could spend more on eating out or home delivery.
  • Close to two in five Australians usually spend between 11 per cent and 20 per cent of their total income on food.
  • Close to a third usually spend 21 to 30 per cent of their total income on food.
  • One in five usually spend 10 per cent or less of their total income on food.


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