The ‘retro’ look is Coke’s what’s new
Coca-Cola South Pacific has released a limited edition ‘retro look’ packaging range for Fanta, Sprite and Lift products, sporting the famous packaging designs from the 70s, 80s and 90s.
In addition, the 1980’s Mello Yellow beverage by Lift will be available to Australian consumers, offering a “new twist” on the classic lemon squash taste.
Flavours Marketing Manager, Coca-Cola South Pacific, Delia Maloney said that she expects the flavours will “bring the family together as mum and dad’s reminisce.”
“This summer, Aussies both young and young at heart can experience a throwback to the age of endless summers, stubbies, big hair and big collars,” Ms Maloney said.
“‘Retro’ is a great business opportunity, as it drives volume and consumer engagement with both young and older audiences. Bringing out retro editions allows consumers to reappraise your brand, which can have a positive impact on sales,” she added.
Through January and February 2013, the ‘retro look’ range will be available in participating grocery, convenience stores and petroleum outlets.
Peters Ice Cream Australia is now selling ice cream tubs inspired by Nestle confectionary brands.
Herb producer, Gourmet Garden, is now selling a new product range called ‘Finishing Drizzles’.
An IGA exclusive range has won ‘Ready Meal of the Year’ at the 2017 National Food & Beverage Industr...
An Allen’s Lollies store has been opened in Melbourne to provide gifts for the 2017 festive season.
Herbert Adams has launched a new range of pies featuring Andrew Peace Wines.
Leading Australian fruit producer Piñata Farms sent a record volume of specialty Honey Gold mangoes ...
WE are used to the concept of adopting colour trends in fashion, beauty and home décor. But how much...
A new table top sweetener is set to soon appear on supermarket shelves in Australia and New Zealand....