The ‘retro’ look is Coke’s what’s new
Coca-Cola South Pacific has released a limited edition ‘retro look’ packaging range for Fanta, Sprite and Lift products, sporting the famous packaging designs from the 70s, 80s and 90s.
In addition, the 1980’s Mello Yellow beverage by Lift will be available to Australian consumers, offering a “new twist” on the classic lemon squash taste.
Flavours Marketing Manager, Coca-Cola South Pacific, Delia Maloney said that she expects the flavours will “bring the family together as mum and dad’s reminisce.”
“This summer, Aussies both young and young at heart can experience a throwback to the age of endless summers, stubbies, big hair and big collars,” Ms Maloney said.
“‘Retro’ is a great business opportunity, as it drives volume and consumer engagement with both young and older audiences. Bringing out retro editions allows consumers to reappraise your brand, which can have a positive impact on sales,” she added.
Through January and February 2013, the ‘retro look’ range will be available in participating grocery, convenience stores and petroleum outlets.
Dairy producer Parmalat has launched a number of flavoured milk varieties in time for summer.
Vegemite will be the official ballkid partner of the 2018 Australian Open tennis tournament.
Vegan cheese is now a permanent menu item on Domino’s menu across its entire Australian network.
AUSTRALIAN wine export values and volumes significantly improved overall last financial year but sal...
WHAT do you do each year with 2,516 tonnes of persimmons, valued at $10.5 million?
SEE how the ASEAN region’s growth prospects, health profile, and market conditions, coupled with glo...
SEE why building a trusted, reputable brand means investing in an effective supply chain management ...
RISING input costs and a 10 per cent slide in capital expenditure is putting strain on the competiti...