Australians enjoy their tea, Roy Morgan Research
Half of all Australians drink at least one cup of tea per week says new data from Roy Morgan Research.
According to Roy Morgan, in the 12 months ended 30 June 2016, 9.8 million Australians 14 years and older, or 50 per cent of the population, drank one or more cups of tea each week.
This is a slight increase on Roy Morgan’s results for the previous 12 months ended 30 June 2015 when 49 per cent of the population reported drinking tea every week.
On average, the research showed Australians are consuming 9.5 cups of tea per week.
The great tea divide
Australian women are more likely to drink tea than men with 55 per cent of females having at least one cup per week compared to 45 per cent of males.
Older Australians are also far more likely to drink tea than younger Australians. Approximately 65 per cent of those aged 65+ enjoy drinking tea weekly whilst only 25 per cent of Australians 14-17 do the same.
Elderly Australians are also drinking more tea each week with 65 year olds and older averaging 11 cups per week.
Despite the enjoyment of tea, once over the age of 18, Australians are more likely to drink coffee than tea.
Norman Morris, Industry Communications Director at Roy Morgan Research, said with the amount of tea being consumed by Australians, is one of the most popular non-alcoholic beverages in the country.
“Only tap water, milk and hot coffee are more widely consumed,” Morris said.
“As we have shown, incidence and volume of both tea- and coffee-drinking increases with age. Coffee is slightly more popular than tea with most age groups, with the notable exception being young Australians aged 14-17, who are more likely to drink tea. Could this be an opportunity for a savvy tea brand to get in on the ground floor, so to speak, and win over this young demographic so as to build a life-long relationship?” Morris stated.
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